A new bike shop for 10th Ave

653 10th Ave

Looks like Citibike hasn’t killed independent bike shops just yet: a new bike shop is opening up on 10th Ave at 46th St in the ground floor of the new-​ish apartment building there.

The exterior of the incoming bicycle shop

Based on the signage, it looks like it might be a branch of Trek Bicycle Stores, a bike store group that are currently contained to the midwest. The posters up for the “Go By Bike Month” look like the same campaign that group’s run in the past, and their logo is on it, so it’s probably a safe bet that this could be their New York outpost.

Either that, or they’re just really excited to be stocking that brand of bike.