Hell’s Kitsch

Life in and around Hell’s Kitchen, NYC

Atlas Social Club signage is up, and is disappointing

2 September 2013 12:00am

It’s time for another update in the ongoing saga of the Vintage-​to-​ASC conversion (previously here). The new venue has put its signage up, and it is nothing more than paint on paint:

The exterior of the incoming Atlas Social Club
The lackluster signage at the incoming Atlas Social Club

For reference, here’s what it replaced:

The exterior of the now-closed Vintage

The new bar will be a “cross between a gay speakeasy and a retro athletic club”, apparently. It’ll be interesting to see what that actually means. The inside will be decorated with classic boxing, bodybuilding and wrestling and bodybuilding memorabilia. Hopefully they put a little more effort into the interior decoration than they did with the exterior.

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