Hell’s Kitsch

Life in and around Hell’s Kitchen, NYC

Mural up at Kiehl’s by Tats Cru

19 November 2013 11:09pm

Another update in the non-​stop coverage of the incoming Kiehl’s store on 9th Ave. The store commissioned the self-​proclaimed “mural kings” Tats Cru – a group of NYC graffiti artists “for hire” out of the Bronx – to create a mural outside the future cosmetics store, which went up over the weekend:

The Tats Cru mural for Kiehl’s

Edgy.

While some may see this as tacky, we’re hopeful it shows that the store is trying to “fit in” with the neighborhood and have a bit of character, rather than just being another chain store.

Of course, if you didn’t hear the news, last night 5 Pointz was whitewashed. Coincidental, but it says something when the “authentic” graffiti is being purged from the city while companies are paying for “branded” graffiti. Anyway…

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