The Bud Light Hotel, a converted Norwegian Getaway cruise ship, has docked, and Bud Light branding has erupted on the area. You can’t escape it.

The ship itself is your usual giant cruise ship…

To enter, “fans” forsake their past lives and enter into the blue light…

In case you forget where you are, they’re happy to remind you. At every opportunity.

There’s even a mysterious “Bud Light Tunnel”, which we can only assume is meant to simulate the experience of being inside a bottle of Bud Light.

And across the road, the tent is up in the parking lot for the concerts:

If I have to write “Bud Light” once more I might die, so that’s enough. But you can experience the dark side of marketing for yourself if you head over around the Intrepid!