More pizza news from 9^th Ave: Pizza Plus, a pair of pizza stores along 9^th Ave, have undergone a makeover and rebranded themselves as the very-​modern “iPizzaNY” (along with the tagline “friggin’ delicious”).

At the northern store between 48^th & 49^th:

The new logo:

And at the southern store, just north of 45^th St:

Under the old name, the two spots have mostly mixed reviews and generally seem to have the overall impression of “meh”, so the new name looks like an effort to get away from that and start fresh. We’ll see how it goes.