The banner’s been up for a week or two now announcing the incoming Turco II – the “sequel” to the original Turco at 43^rd & 9^th:

The new spot is taking over from a Verizon store that closed down some time ago, just two and a half blocks up between 45^th & 46^th.

It looks roughly the same size as the original:

At first, the banner just read “Turco”, possibly signaling they were moving there. Last week they cleared any confusion up by slapping a “II” on it:

There’s no such thing as too many gyros.