Hell’s Kitsch

Life in and around Hell’s Kitchen, NYC

10th Ave set to welcome As Is

12 February 2014 11:46pm As Is

Continuing our non-​stop 10th Ave coverage, plywood is going up around the former cleaners on the corner of W 50th St. The spot, which has been for-​rent for at least a year now, is finally seeing some life.

The exterior of the future home of As Is

Back in November, “As Is NYC” applied for a liquor license at the spot. The new place is owned by the same person behind Atera, a spot downtown which just last year was awarded two Michelin stars, so they know their stuff.

Some architectural diagrams of the future exterior:

An architectural diagram of the planned exterior of As Is
Source: As Is Application/​CB4
The floorplan for As Is
Source: As Is Application/​CB4

Some details from the application: it’ll be a 40-​seat restaurant plus bar, and open till 1am weeknights, 2am weekends. If you’re curious, you can check out the application itself, which has an “example menu”…which includes ice cream sandwiches!

As Is

734 10th Ave

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