The city hit “peak froyo” a few years ago, and ever since it’s been on the slow decline. Now, Wonder Berry on 9th Ave has succumbed to the decline, and closed its doors:
The place is being taken over by Urban Deli, sister-store to the semi-new Urban Market literally just around the corner on W 47th St. While Urban Market is more-or-less your standard bodega/groceries store, Urban Deli should have a lot more pre-prepared food to go. Here’s their announcement on the window:
Meanwhile, back to the present, the gutting of the store has begun, and the froyo machines are already cleared out (much to my disappointment):
From happier times:
If you still need your froyo fix, don’t worry, there’s still Pinkberry a few streets down, and Tutti Frutti a few streets up on 8th Ave. You can never escape froyo.