Hell’s Kitsch

Life in and around Hell’s Kitchen, NYC

Froyo’s slow death continues with Wonder Berry’s closure

21 July 2014 10:44pm Wonder Berry

The city hit “peak froyo” a few years ago, and ever since it’s been on the slow decline. Now, Wonder Berry on 9th Ave has succumbed to the decline, and closed its doors:

The exterior of the closed Wonder Berry

The place is being taken over by Urban Deli, sister-​store to the semi-​new Urban Market literally just around the corner on W 47th St. While Urban Market is more-​or-​less your standard bodega/​groceries store, Urban Deli should have a lot more pre-​prepared food to go. Here’s their announcement on the window:

The announcement for the incoming Urban Deli at the closed Wonder Berry

Meanwhile, back to the present, the gutting of the store has begun, and the froyo machines are already cleared out (much to my disappointment):

The interior of the closed Wonder Berry

From happier times:

The interior of Wonder Berry while still open
November 2012 Source: Chachy S/​Foursquare

If you still need your froyo fix, don’t worry, there’s still Pinkberry a few streets down, and Tutti Frutti a few streets up on 8th Ave. You can never escape froyo.

Wonder Berry

Closed

677 9th Ave

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