Some lighter news: the Mediterranean wrap group Wrapido has opened an outpost on 9th Ave, taking over the long-time vacant former home of Phở 66. Wrapido opened their first store in 2009, and have a spot on 23rd St near 7th Ave, and one on 8th Ave near 15th St, and now this one on 9th Ave between 46th & 47th:
We’re pretty late to this one, but a few months ago Je & Jo on W 47th St sadly closed their doors. As of July though, The Jolly Goat has taken over the place, bringing coffees, “melt” ice cream sandwiches (!!), sodas, and various locally-baked goods along with them.
From all reports the coffee and staff are great, so if you’re up for hiking all the way out past 10th Ave, give them a try! They’re open from 7am to 7pm seven days a week. And be sure to tell us how the ice cream sandwiches are.
Get ready to hear all about bubble tea. Vivi Bubble Tea have opened a new store on 9th Ave, just north of 43rd St, bringing tapioca ball-filled teas to the area.
For their opening celebrations, they’re doing a two-for-one promotion, so if you get in quick you can probably still take advantage of that:
The spot used to be an outpost of Coup de Coeur – a group of women’s clothing stores – which shut down several months ago.
Vivi Bubble Tea has a number of stores all over the city, but this is their first outpost in the neighborhood. If you’re interested in finding out what this whole “bubble tea” thing is all about, stop by soon to get the two for one deal.
The newest addition to the 9th Ave bar scene has arrived, with The Jolly Monk bringing Belgian beers and meals to the area. We first heard of the place back in April, so it’s been a quick process getting the place together.
We haven’t had a chance to stop by while it’s open yet, but here’s a glimpse inside:
While the place has been up and running for about a week, their official grand opening celebrations are happening next Friday, August 1st, where they’ll have discounts, free appetizers and tastings of their range of craft beers, including nine imported from Belgium:
The place is from the New York Beer Company on W 44th St, who also are behind the two House of Brews in the area, so they know the neighborhood well. After all the dramas with Traffic here before, it’s good to have someone who’s a little more invested in the community in that prominent spot. We’ll see you at the opening party.
Room 53, a new café and bar on W 53rd St, has just opened this week. The new place – in between the comedy club and recent addition Marston Station – looks like it’ll have a pretty casual atmosphere, and in addition to the not-yet-online food menu will be serving “speciality” coffee, wines and beer.
They’ve also stated that “Hell’s Kitchen has a piano bar at last”, having received their new piano just a few weeks before opening:
Room 53 is open all day for breakfast, brunch, lunch and dinner, so there’s plenty of opportunities to stop by and try it out, or even just to check out the piano.
Thanks Stanley for the info!
Annabel, the new “artisanal pizza restaurant” coming to 9th Ave, is opening its doors tomorrow, as noticed by HK regular Stanley Conrad:
Per their site, here’s what you can expect from the new place:
We wanted to create a neighborhood restaurant that invites you to stay for a while: our menu features artisan pizzas, New American appetizers & entrees and homemade desserts by Executive Chef Manuel Honrado. Also join us at the bar for an extensive selection of wine, craft beer & cocktails lovingly curated by our Beverage Director, Alison Boyd. The rustic-modern space was built for comfort and we pride ourselves in genuine, uncomplicated service. And oh yeah, the music is good too!
After the signage went up last month, we’ve been watching the place come together quickly, and tomorrow you’ll be able to try it out.
The rather plain (that’s being generous) building Annabel is in has sat empty since going up, so it’s good to finally have something happen there. The new place will be open from 3pm till 2am every night, and the menu is online now, so you can see what to expect.
Thanks for the info Stanley!
More pizza news from 9th Ave: Pizza Plus, a pair of pizza stores along 9th Ave, have undergone a makeover and rebranded themselves as the very-modern “iPizzaNY” (along with the tagline “friggin’ delicious”).
At the northern store between 48th & 49th:
The new logo:
And at the southern store, just north of 45th St:
Under the old name, the two spots have mostly mixed reviews and generally seem to have the overall impression of “meh”, so the new name looks like an effort to get away from that and start fresh. We’ll see how it goes.
Health food and Mexican aren’t normally things you’d expect to go together, but new opening Al Horno on W 47th St is trying to change that.
Their menu is loaded will all sorts of healthy takes on traditional Mexican dishes, which already seem to be pretty popular. Give that the food seems to be much better for you, as you might expect the dishes are a little bit pricier than less health-focused options, but not by much.
Al Horno takes over from the former Energy Kitchen store at this location, after their mysterious closure last year. We’ll have to wait and see how popular things like “energy tacos” are against all the more-traditional Mexican places around.
Thanks Janice for letting us know!
It’s been a long time coming, but the expansion of Vynl is finally here. We’ve gone from expecting this to be a completely separate new spot, to being just an extension of Vynl, but it turns out the whole “original” store is now closed – hopefully temporarily – and the new side is the way forward:
Already full of people, although it seems smaller than the older place so it might just look busier:
Meanwhile, the future of the old half is a mystery. Papers are already up on the windows, but we’re going to assume it’s renovations of some kind at least for the time being. Have to wait and see.
Anyway, the new place definitely “feels” a lot busier – the separation between the bar and the dining area the old place had is completely gone, so that might be a good or bad thing depending on what you’re into. Also no word on the fate of the musician dolls lining the walls of the old place… It’s a whole new Vynl.
A mysterious new place has opened up down some stairs on W 47th St. Going by “Wood Spa”, the place seems to be a massage/spa spot.
There’s really nothing else to go off from the exterior, but an ad on Craigslist from the place has more:
Full body massage, deep tissue, swedish.
Double room avalable!
If you are looking for a comfortable, relaxing time, Large private room, Shower Room, light music
Then look no further!
Tel: 646−682−7027 (call us now, get 20% off, 1 hour just $60!)
Open: 12pm-8am(20 hours 7 days)
Location: 440 W 47Th St Btw 9&10Th Ave, Entrance BB
Wood Spa Is Your Home~!
The place is easy to miss, hidden away down a staircase in a quieter part of the street:
Anyway, as it says above, they’re doing 20% off for their opening celebrations, so they might be interesting to try out.
“Wood Spa Is Your Home”
Thanks Janice for letting us know about the place!
Just three months ago, Golden Chicken & Ribs returned to 9th Ave, bringing all sorts of undoubtably unhealthy meals. Now, it’s almost completely flipped, as the place has switched to be Terra Market – a “neighborhood produce market”:
The new market opened up at the end of last month, and given Stile’s closure in December just two streets up it’s good to see another option appear for fruit and vegetables. Plus with the weather slowly improving it won’t be long before all the farmers markets start back up. A chance to be healthy after some less health-conscious options over winter.
The latest bar + restaurant in the area opened this weekend, with Jasper’s Taphouse arriving on the corner of 51st & 9th. The new spot has a wide selection of beers (as you’d expect from the name), as well as food options. We’ve been keeping an eye on the place for a while now, but it was hiding behind plywood right up until the week of the opening, so the detail that’s gone into the place came as a surprise.
A nice aerial shot of the place from neighbor George Stoll:
The inside is nice and spacious:
The place used to be yet-another-Thai-restaurant Chanpen, which closed its doors almost six months ago, making way for Jasper’s. It sounds like their first weekend went very well, so we can expect to see them here for a long time to come.
The new Japanese restaurant Nippori on W 51st St has been having its “pre opening” over the past few days. After a long time watching, the signage went up just over a month ago, and now it’s here:
The place is run by the same people behind the two Tabata Ramen stores on 8th & 9th Aves around 40th St which are usually doing pretty well, so if the food here is anything like the ramen there, it should be a big hit. (Probably a smart move on their behalf not jumping into the the ongoing Totto/Ippudo Ramen Wars around that area, too.)
The menu is still being finalized, so if you get in soon you might be able to try some dishes that won’t be around for long. Exclusive!
After closing over the past few months at their former home on 10th Ave, Epstein’s Paint are up and running at their new home on W 52nd St, just around the corner from the old spot.
The new place is a big step up from their previous home, which has been cleared out and is sitting dormant…it’s being pitched for “medical/dental” or “salon spa” use, so we’ll see how that works out.
Anyway, the team seem pretty happy with their new place, and given it’s in a quieter area they should be comfortable there for a long time.